About Life Fitness

Our Mission

We're called Life Fitness for a reason, because helping people live healthier lives is more than just our business, it's our passion. Commitment, it's what sets us apart. And it doesn't end with the equipment, that's just the beginning. Life Fitness. It's more than just our name, it's What We Live For.

Our Enduring Commitment

Life Fitness began over 40 years ago with an idea, and a vision - Create a different kind of fitness equipment. Something that will engage and inspire exercisers to do more, to push themselves further.

Out of this vision was born the world’s first electronic piece of fitness equipment, the LifeCycle Exercise Bike. Our long-standing commitment to thoughtful product development and partnership has resulted in the global leader in the commercial fitness industry with over 400 different products delivered to thousands of commercial and home fitness customers worldwide.

Throughout our history, Life Fitness’ dedication to constantly develop better, more effective fitness equipment is rivaled only by our desire to be a partner to help our customers who choose to become fit, or to provide a healthy lifestyle to others.

Commitment to the Best in Product Development and Innovation

Investment in great products means more than just innovation for innovation's sake. It means thoughtful creation of products and product features so our customers have the right choice of equipment that is right for them, not the newest fad the will be hyped today and gone tomorrow.

Our commitment to product leadership is displayed each and every day, by dedicating more people and resources to make sure our product feel great and perform safely. That they have the best industrial design on the market, with unsurpassed reliability and durability built in.

A Partnership for Success

Whatever it takes to help our customers. As the top-selling and most trusted fitness equipment manufacturer in the world, Life Fitness supports your success in ways no other company can. Our global sales and distribution teams are known world-over for going beyond just bringing you great fitness equipment, by developing a true partnership to help you achieve your business goals.