Life Fitness Expands it's Offering With New Solution Partners

May 15, 2011

Ely, Cambridgeshire, UK. May, 15, 2011 – Life Fitness Expands it's Offering With New Solution Partners .

Life Fitness Solutions Partner logoLife Fitness has further expanded its offering to fitness facilities by joining with three new solution partners; weight loss programme Weight Loss Guru, Pete Cohen, online recruitment site Leisurejobs and website development company Newmediaboutique, adding to its existing portfolio. As the number one brand of fitness equipment worldwide, Life Fitness understand the needs of the health and fitness sector and has developed the Life Fitness Solutions Partners programme – bespoke business solutions for fitness facilities offering services such as design & build, business intelligence, customer training, management solutions, customer marketing and finance solutions. The solution partners have all received the Life Fitness stamp of approval and offer bespoke tailor-made packages.


Filling a niche in the Life Fitness solution partner portfolio, Weight Loss Guru, Pete Cohen, together with Life Fitness, offer a face-to-face alternative to his hugely successful online weight loss programme. Weight Loss Guru helps you to lose weight forever without dieting by following a simple, structured eight week programme that builds confidence and self belief. The practitioner course specialises in human behaviour, communication and weight management - which is directly linked to the Weight Loss Guru online programme and can also include a 30 minute exercise session. Weight Loss Guru offers training and information to club staff to enable them to hold the face-to-face group sessions within their club.

Pete Cohen has 20 years experience in the health and fitness industry and has been working in the media for over 10 years, appearing as the Resident Life Coach on GMTV’s Inchloss Island, Inchloss Beach and House of Fear, plus television appearances on Channel 4’s Going For The Burn and BBC Two’s Confidence Lab. Life Fitness can therefore offer the knowledge of an experienced expert who is respected within the industry for his proven weight loss programme.

“By partnering with Life Fitness, customers receive expert advice in promoting health and fitness, enabling more individuals to benefit from Weight Loss Guru as a lifestyle management tool”.  Pete Cohen, Weight Loss Guru

Specialist recruitment company, Leisurejobs, is the largest provider for complete recruitment solutions in the health and fitness and wider leisure industry. Over the past five years, Leisurejobs and Life Fitness have worked closely together in the sourcing and placing of internal staff for their business. Over the years, this strong relationship has evolved, with Leisurejobs becoming a solution partner for Life Fitness. Together they offer a complete recruitment service to operators, whether it be for permanent, temporary, promotional or interim staff across a range of levels and disciplines, including Centre Managers, Lifeguards and Fitness Instructors. Leisurejobs take a bespoke approach and work with each client to meet their individual requirements with great dedication to achieving success. Their vision and key objectives are very much aligned to Life Fitness; to improve the overall quality of personnel standards in the fitness industry.

“Having been the recruitment partner for Life Fitness for the past five years and having placed many of their current sales team with great success, we are delighted to become a solutions partner and look forward to being able to offer the most effective range of recruitment solutions to their clients with the same dedication to success.”  David Peacock, Leisurejobs

Web site design and development company, newmediaboutique, offer bespoke and tailored website development to meet the needs of the health and fitness industry. With an ever increasing importance of online presence in the current digital landscape, health clubs can post information such as timetables, news, promotions and opening times whilst gathering customer data. In addition to offering gold, silver and bronze rates solutions, they also provide customised packages, depending on the requirements of the health club. Their range of services, include website creation, redesign, content management and search engine optimisation, ensuring each club is given a completely tailored approach. As well as providing the technology and expertise behind the design and build, newmediaboutique can also train staff giving them the tools to maintain their websites in-house. By offering this service, clubs are able to attract new members and create online promotions to help retain existing members.

“We have started what we know will be a great relationship with Life Fitness, to provide health clubs with an essential online presence, helping the fitness industry to engage with members as much as possible, through interactive websites.”  Tim Bailey, New Media Boutique

Life Fitness knows that in order to help their customers succeed, they have to understand and support the needs of their whole business. This is why Life Fitness developed the Solution’s Partner program, to deliver support where it’s needed, whether you are a brand new or an established site, offering such elements as design and build, right through to marketing expertise, staff training, sales campaigns and customer intelligence. With the addition of these three new solution partners, Life Fitness are able to offer a more diverse and varied range of bespoke services to help meet their customers needs. 

About Life Fitness

Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

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