Customer experience is one of the hottest topics in the fitness industry, every aspect of the gym experience needs to be meaningfully tailored to their needs.
Wellness and fitness trends are constantly changing but the pandemic saw a radical alteration in consumer needs. Research suggests that one in five people...
As consumers, each and every day we experience countless touchpoints of customer service. From ordering the morning coffee through to contacting online...
Welcome to the first instalment of our brand new ‘Spotlight On’ series. In this new series, we’ll be going behind the scenes, exploring and sharing insights...
Part four looks at the opportunities that are available as the industry recovers from the Coronavirus pandemic, and how we manage to put rapid, digital...
In this post, we expand on this and look at how gyms can provide welcoming, encouraging environments for members, and how this supports the adoption of training...
The next article in our blog series is all about the importance of programming, and the benefits of a structured programme design in ensuring continuity and...
Health and fitness has never been more important, and there’s opportunities for the fitness industry to bounce back even stronger over the coming months. Find...
Athletes know that glute workouts are essential for core strength and powerful results. Now, gym members of all kinds are making glute training a key part of...
The integration of wearables continues with the recent addition of Myzone to cardio equipment with connected premium Life Fitness consoles. Myzone combines a...
Staying healthy is now more important than ever before. Investing in a home gym seems the right decision to make in the light of the things that are happening...
The use of rowing machines at health clubs has consistently increased over the last decade largely because they provide a great high-intensity, low-impact workout.
Danny finished his marathon in a fantastic time but a lot can happen in 26 miles, and the effects of those miles are both physical and mental. It's time to find...
We base a lot of our endurance-style training around Functional Threshold Power (FTP), but we know that not everybody is made for endurance. To really check...
This is the third in a series of short features on’ Success in Group Training [Gym Floor]’. The segment focuses on: choosing the right staff, staff training...
With rigs of all shapes and sizes now being a regular feature on the gym floor, and the huge variety of quality small equipment available that together can...
Thoughtful design was a big part of the Studio Collection, and we asked our lead industrial designer, Rad Arceta, to answer questions about how the concept and...
It’s no secret, boutique fitness studios have been exploding on the fitness scene for several years. Participation in boutiques doubled in one year from 21% in...