Today’s recreational exercisers increasingly look to pro athletes for inspiration. That’s one of the reasons they’re focusing less on show-off pecs and abs and more on all-round functional performance training.
Athletes know that glute workouts are essential for core strength and powerful results. Now, gym members of all kinds are making glute training a key part of their routines – and they need the equipment to do it.
At Hammer Strength, we’ve developed what we believe is the world’s best portfolio of lower-body training equipment. With our new Glute Drive and Belt Squat, that portfolio just got even stronger. We think you should invest in it for your gym or health club. But as always, we’ll back our arguments with facts.
Here are five solid reasons why you should be prioritising glute training equipment right now.
1. YOUR MEMBERS WANT IT
Take a look at the Google data for ‘glute training’ searches in the last 5 years.
There’s a clear upward trend. And that’s not all: YouTube videos about glute training (like this one, this one, and this one) have millions of views.
This interest reflects an even bigger trend: the rise in popularity of weight training in general. There was a slight dip in 2021, as the Covid-19 pandemic forced people to train at home instead of in gyms, but the demand for virtual coaches and workouts shows that interest is still strong.
2. YOUR MEMBERS NEED IT
Young exercisers are increasingly chasing the powerful lower-body look that glute training delivers. But as well as improving aesthetics, glute training is an important part of strengthening the posterior chain (lower back, glutes and hamstrings). This can deliver sports performance and injury prevention benefits including:
- Strength transfer benefits to squats and deadlifts (popular among powerlifters and bodybuilders), and Olympic lifts such as cleans and snatches (increasingly popular among recreational exercisers).
- Improved sprinting speed (useful in many sports).
- Lower risk of knee and lower-back injury.
- Improved posture and reduced lower-back pain.
Glute training helps your members look the way they want, feel the way they want, and perform the way they want. Providing them with the right training equipment means happier customers.
3. IT ATTRACTS NEW MEMBERS
Everyone ought to train their lower body but not everyone has the desire, the time or the ability to learn to perform free-weight exercises. Traditional equipment such as hip thrust machines, squat machines, and smith machines have their uses but also their limitations.
That’s why incorporating innovative pieces such as the new Hammer Strength Glute Drive and Belt Squat machines is a proven member acquisition tool. It shows that that you’re serious about serving the needs of your members and helps you stand out. It’s also a magnet for new kinds of customers: Athletes, performance-focused exercisers and people interested in injury prevention.
4. IT HELPS RETAIN MEMBERS
Adherence to exercise is one of the key elements of exerciser retention. Frequency of visit is one of the main indicators for contract termination.
In other words, keep them stronger and you’ll keep them longer. Help your customers enjoy their workouts, stay motivated, and see progress, and they’ll reward you with their loyalty.
One of the best ways to do this is by offering new equipment. Not only can it help reduce injuries, resulting in more frequent visits and greater retention, but it also provides psychological motivation. New exercise options encourage members to take the next step on their health and fitness journey, while progress in strength and performance keeps them moving forward. Education, too, is motivational and learning about glute machine training can stimulate renewed interest in exercise in general.
Finally, we all love a new toy! The boost that comes from trying a shiny new piece of equipment may just be short-term, but it shouldn’t be underestimated.
5. IT'S HAMMER
At Hammer Strength, we believe that you have to be willing to make a commitment to success in order to achieve it.
That applies to exercisers. To gym owners. And to us.
We never lose focus on our attention to detail. We’re constantly innovating and designing equipment with the safest, most efficient movement dynamics. And we know that your members can tell the difference when they use it.
Exercisers love our brand but we don’t take it for granted. Our reputation is earned every day.
Our new lower body training pieces meet the highest Hammer Strength standards. Here’s what you’ll get:
The Belt Squat
The plate-loaded Belt Squat machine offers the power-development benefits of squatting with none of the risks of loading the upper back with a barbell or hanging free weights from a belt.
- An attachment to perform dips & weighted dips.
- Band pegs for variable resistance and explosive training.
- Ergonomic handles.
- Belt-storage hanger.
- Incredible weight capacity of 400kg.
The Glute Drive
The plate-loaded Glute Drive allows your members to develop posterior power without having to rely on barbells, dumbbell benches, or other devices to perform the movement.
- Comes with half-round back pads designed for spinal relief.
- Provides customised lift-off position for all athletes.
- Also comes with band pegs for variable resistance and explosive training.
They’re our designs, but they’re your equipment.
Hammer Strength gives you the opportunity to customise every piece to fit your brand: your frame colours, your upholstery colours. You can choose all the details you want. Customising lets you share your values and your image with your members to build a strong community.