Our bedrock is 50 years of relationships, experiences and innovations
History of Innovation
We recognise the value of five decades of learning and growth. We also know that rapid innovation is essential to not only excel, but to drive disruption. We're not here to follow the fitness industry. We're here to lead it.
We take "inspiring healthier lives" seriously
We are driven to inspire business success, lifestyle changes, and personal transformations. We strive to see our partners realise their potential through positive outcomes. It is our responsibility to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Our business is driven by human connection
An empty treadmill isn't compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.
We are a global company providing inspiration in every corner of the world
Our reach doesn't stop at our global footprint. Our comprehensive product portfolio allows for fitness facilities and exercisers to create the experiences ideal for them. Breadth gives us the power to be inclusive. And we've extended that reach into digital technology, which makes it even easier to form a connection with those striving for an active lifestyle.
We look for world-class suppliers to support the successful delivery of the Wimbledon Championships. Life Fitness was able to provide us with quality fitness equipment and a seamless solution, and the support we've received has been fantastic.