The Mansfield gym has become the first in the UK franchise network to be awarded ‘Hammer Strength Training Centre’ status
Friday 01 March, 2019 – Anytime Fitness Mansfield has become the first UK club in the network to gain official accreditation as a certified Hammer Strength Training Centre. In a crowded local market with more than 20 gyms, Anytime Fitness Mansfield provides a unique strength training solution to differentiate itself and respond to fitness and workout trends.
The training centre has been developed with over 15 unique pieces of Hammer Strength equipment, segmented by muscle group and a creating a focal point within the gym floor.
“After reviewing industry trends and gaining a true understanding of local requirements before opening, it was clear that a bolstered strength training facility would be well-received,” explains Franchisee Russel Bennett.
“We have continued to introduce more and more Hammer Strength equipment over time as popularity of the existing equipment has increased.”
As well as responding to member demand, the new training centre has also allowed the gym’s PTs to expand their exercise and programming offering, as Louisa Spencer, Personal Trainer at the Mansfield gym said: “The Hammer Strength Training Centre has become the heart of the facility, and is a key selling point when looking to on-board new members or elevate strength and conditioning training with our existing members.
“Hammer Strength’s recognised and approved standard of quality, combined with the range of equipment we have, helps us to really stand out in comparison to other local gyms.”
With 4000+ 24-hour gyms worldwide and more than 140 locations in the UK, Anytime Fitness has been a global partner of Life Fitness since opening its first gym in 2002, and continues to evolve its wide-ranging equipment offering based on industry trends and user demands to enhance the member experience.
Alex Perrior, Key Account Manager for Life Fitness UK, commented: “With the introduction of the Hammer Strength Training Centre, Anytime Mansfield has created a unique gym environment that continues to deliver members results and also stands out within a very crowded marketplace.”
The Hammer Strength equipment also helps the gym to support the training of its wide-ranging member demographic, which includes several competition-ready athletes including Darren Stanesby, Champion Wheelchair Bodybuilder and strength competitor. He said: “I always gravitate towards a gym with Hammer Strength equipment and it can determine how I select where I train. I’ve always found the equipment faultless in its design and gym user practicality.”
The Training Centre has also had a positive impact on the club’s member retention and improved individuals’ engagement with a wider variety of equipment; “We saw a fantastic reaction from our members, at all ability levels,” said Russel.
“By continuing to improve our strength training offering through Hammer Strength, we can navigate peak demands, reduce waiting times for equipment and offer competition level training solutions to our members.”
Personal Trainer Louisa added: “There is no other equipment provider I would turn to when recommending or introducing new training equipment to my clients.”