Both parties join forces to upgrade three facilities in Brabant, Netherlands with premium cardio and strength training equipment.
Barendrecht, 11 March 2021 – Life Fitness is partnering with HealthCity Zuid, one of the most established brands in the fitness industry, to provide premium fitness services and equipment to HealthCity’s luxury health clubs in the Netherlands.
Life Fitness will supply the facilities in Vught, Waalwijk and Oisterwijk with a wide selection of equipment from its quality brand portfolio. The cardio range will feature the Integrity Series with large HD screens, equipped with various entertainment options including Netflix and Life Fitness™ on Demand classes. The cardio equipment will also be linked to the RFID systems and electronic training circuit already in use to provide members with an engaging workout experience.
Together, Life Fitness and HealthCity have also designed a new space for small group training. The SYNRGY180 group training system can be adjusted for all levels and ages of exercisers. Its modular system offers integrated storage possibilities for a wide variety of accessories. All three locations are also “Official Hammer Strength Training Centers” with a full range of Hammer Strength plate-loaded equipment for avid weightlifters.
Additionally, the cycling studio will be equipped with the acclaimed ICG indoor cycle bikes. These high-quality indoor bikes are fitted with consoles that are compatible with Coach by Color® in combination with the ICG Connect digital platform, so users get the most out of their indoor cycling workouts.
In order to guarantee a successful implementation of all new solutions, the entire HealthCity team will be fully trained by the Life Fitness Academy.
Kristy Wilborts, Director of HealthCity Zuid, said: “We are very happy with the new partnership we have with Life Fitness. Throughout the entire process, Life Fitness has listened carefully to our specific needs, which combined with precise customer and staff analyses has led to a superb end result. We believe that with these innovative additions we can meet all the needs of our members today and in the future.”
Thomas Hoeven, Life Fitness Country Manager, Benelux, added: “HealthCity thought long and hard about who their new supplier should be. We collaborate with our partners for many years, and I am delighted that a recognized brand like HealthCity has chosen Life Fitness. The design and zoning have come about after analyses of the membership base, experiences on the floor and the future vision for the clubs. The enhanced quality of these facilities will be clear to all members, and I can’t wait to see their first reactions at the re-opening.”