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Life Fitness is delighted to announce the institutional opening of its Experience Hub Barcelona

Life Fitness, a world leader in fitness equipment with more than 50 years of history, has the mission "INSPIRE HEALTHIER LIVES".

This implies listening, understanding and anticipating the expectations of users regarding sports practice, as well as accompanying our clients in the process to know how to respond to these needs. In a moment in which precisely these expectations change at great speed, with the eruption of technology and the increasing role of digital, we understand that this approach is key for our success. We dedicate many resources in "thought leadership" initiatives, so that our clients are at the forefront of new fitness trends.

One of the most powerful tools that Life Fitness has to promote this approach is its Hubs. Life Fitness is about to launch the new Experience Hub in Barcelona. This innovation HUB in Barcelona joins Chicago and soon Hong Kong as a benchmark in innovation in the world of fitness, with a space designed by and for the future of equipment, digital connectivity and fitness experiences.

Going live from March 2019, this brand new space will allow visitors from around the world to experience what’s happening in fitness today and to dream about the things to come.

The whole space is designed to provide a unique and memorable experience to all customers and stakeholders, based on an innovation and collaboration spirit. To serve that purpose, Life Fitness will create a customized journey for each one of the visitors, aiming to deep dive into the fitness industry trends and current solutions for members and facilities. The journey will also rely on a collaboration and co-creation basis which will allow Life Fitness and the Experience Hub visitors to work together on the future of fitness and wellness.

Life Fitness is aware that the fitness landscape is undergoing a significant shift and the Experience Hub Barcelona represents the consolidation of the company’s commitment to walk this challenging path hand in hand with their customers.