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Life Fitness and UFC GYM partner to support UK debut of Arnold Sports Festival

Monday 28th September 2021 – Global fitness equipment supplier Life Fitness has teamed up with UFC GYM as sponsors of the inaugural UK edition of the Arnold Sports Festival.

Taking place at the NEC, Birmingham, on 1st – 3rd October, the Arnold Sports Festival is the largest multi-sports festival worldwide. Co-founded in 1989 by Arnold Schwarzenegger, the event is now hosted across five continents and brings together health, fitness and nutrition brands, athletes, and fans, for three days of unrivalled experiences and multi-sport competitions.

As part of their involvement at the event, Life Fitness and UFC GYM will be sponsoring the Combat Sports & Performance Zone. Visitors can experience a range of premium strength training equipment from Hammer Strength, including the new Belt Squat, the latest piece to launch from Hammer Strength’s plate-loaded line.

Huge advocates of the Hammer Strength brand, UFC GYM’s first UK site, launched in Nottingham in 2019, is one of the UK’s largest Hammer Strength Training Centres, as part of an exclusive partnership between the operator and Life Fitness. The 18,000ft² facility combines mixed martial arts and fitness for members of all ages and abilities, and will be followed by sites in Medway and Reading as the global gym brand expands its UK portfolio of clubs.

Commenting on Life Fitness’s involvement at the event, Craig Cocking, Life Fitness UK Country Manager, said: “We’re really excited to be attending Arnold Sports Festival UK in partnership with UFC GYM; the Nottingham club is a fantastic showcase for the Hammer Strength brand, and this event gives us the chance to extend this out to a well-targeted audience of people who are serious about their strength training. It also marks Life Fitness UK’s return to major events since the start of the pandemic, and we’re proud to be a part of an event that promotes health and fitness to such a large network.”

Joe Long, Director, UFC GYM UK, said: “We’re delighted to be working with Life Fitness at the Arnold Sports Festival UK to showcase equipment and talk to visitors about the unique UFC GYM and Hammer Strength experience. We’re welcoming the return of events in the health and fitness industry. Sponsoring the first UK based Arnold Sports Festival marks a significant and exciting opportunity since the beginning of the pandemic for event brand collaboration for us with the Arnold Sports Festival, and of course a UFC GYM x Life Fitness partnership was a natural choice.

“We’re looking forward to welcoming visitors to our stand and the UFC GYM sponsored combat zone, as well as having a few familiar faces pop by our UFC GYM x Hammer Strength stand during the course of the weekend too.”

Visit Life Fitness and UFC GYM at Arnold Sports Festival UK on stand 1140. For more information about the event, click here.