Title: CLEVELAND BROWNS
Job security isn’t one of the perks of being a strength coach in the NFL.
Different coaches have different philosophies, and different philosophies can mean complete strength equipment overhauls when new coaching staffs inherit a training room.
When Paul Ricci took over as the head strength and conditioning coach for the Cleveland Browns in February 2014, he wanted to make changes to the weight room. He needed the changes to suit his coaching style, but didn’t want to remove the rugged and effective Hammer Strength equipment the Browns were using.
"Hammer Strength equipment has been a staple in every facility that I’ve been fortunate enough to work in. I have grown accustomed to its durability and consistency over the years."
— Paul Ricci, STRENGTH & CONDITIONING COACH
Title: OLD IS NEW AGAIN
Ricci gave Tom Proffitt, manager of national sales, a call on the same day that he landed the job with the Browns. Proffitt was at the Browns training center the next day.
"Tom was able to quickly show me some options that would allow for a reconfiguration of the modular racks. We were able to utilize most of the existing equipment and turn it into something that is the foundation of our program."
- Paul Ricci, STRENGTH & CONDITIONING COACH
Title: EFFICIENT CUSTOMIZATION
Proffitt showed the Browns how to easily convert four HD Elite combo racks into eight stand-alone power racks. All it took was ordering eight single-station storage units. The low cost for the transformation allowed Ricci to efficiently add two more power racks to the weight room. Essentially, the Browns transformed their training room at a low cost and with very little downtime.
Ricci has an impressive background. He began his career in 1996 as the assistant strength and conditioning coach for the Arizona Cardinals. He took the same position with the Baltimore Ravens in 1999 and was with the team when the Ravens beat the New York Giants in Super Bowl XXXV. He then spent three years at the University of Maryland as the director of basketball performance, and was the assistant strength and conditioning coach for the New York Jets in 2012 and 2013.
Title: HAMMER STRENGTH HERITAGE
“I became exposed to Hammer Strength equipment in the early to mid 90s,” explained Ricci. “Hammer Strength equipment has been a staple in every facility that I’ve been fortunate enough to work in. I have grown accustomed to its durability and consistency over the years.”
“I’ve known Tom for years and he is my go-to guy when I need to start a project. His experience with all types of equipment and facility layouts is second to none. Great people and great products are always at the top of my list. I get them both with Tom and Hammer Strength.”
– Paul Ricci, STRENGTH & CONDITIONING COACH