Life Fitness investment leads to retention success for St Peter’s Leisure Centre

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February 17, 2016 - Burnley-based St Peter’s Leisure Centre is going from strength to strength, recently winning three National Fitness Awards for Group Fitness Gym of the Year, Leisure Trust Gym of the Year and overall National Gym of the Year with over 800 UK entries. An investment in innovative fitness equipment and engaging training sessions have been integral to St. Peter’s achievements and the gym is keen to build on its success in the coming year.

Head of Operations, Neil Hutchinson attributes much of the Leisure Centre’s success to the high-quality Life Fitness cardiovascular and strength equipment. The facility, operated by Burnley Borough Council, features the SYNRGY360X which incorporates eight popular fitness trends; personal training, group personal training, strength training, boot camp training, exercise and weight loss, functional training, core training and sport specific training.

Neil comments: “We signed an agreement with Life Fitness in December 2012 as we were keen to educate our members about the benefits of functional training. We’ve since developed and choreographed a thriving SYNRGY360X programme, including high intensity classes which are extremely popular and a number of low intensity rehabilitation classes, which are led by a trained physio and concentrate on core and back strength.”

“We regularly run taster weekends and sessions to show new members how the versatile equipment works, and we review every three months to ensure our programmes remain fresh and interesting. Our membership has risen from 2,500 to 3,000 since the introduction of SYNRGY360x and our full Life Fitness gym refurbishment. We have seen monthly attrition fall from 4.8% to 2.3% and the average length of membership has doubled from 8 months to 16 months.

” Neil adds: “Like all leisure operators, we understand the importance of retaining members and another strength of St Peter’s is that we encourage repeat visits through competitions for members, along with social events which inject a fun atmosphere into the gym. We look to maintain this success by continuing to offer innovative fitness equipment that keep work-outs exciting and engaging. We pride ourselves on supplying diverse, appealing ways to keep fit and live an active lifestyle.”

Chris Finnigan, Life Fitness Account Manager, says: “St Peter’s Leisure Centre is an excellent showcase for SYNRGY360X equipment and the team continue to offer some of the most advanced training within the industry, as well as ensuring members remain engaged with the equipment. We’re thrilled St Peter’s has seen such success and can enjoy the prestige of being named award winners - underlining their true commitment to their members.”

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