Life Fitness Sponsors Ely Hero Awards

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Life Fitness Sponsors Ely Hero Awards

Ely, UK June 20, 2017 – 150 excited guests gathered for the very first prestigious Ely Hero Awards Ceremony on Monday night at the Maltings in Ely for what has been described as Ely’s version of the “Pride of Britain Awards”.  With laughter, tears and a standing ovation - what a night to remember for our finalists, winners and their guests!

Launching back in April of this year, the team at Ely Hero Awards, organised by a local drain care company Metro Rod (Cambridge), based in Ely, have been searching for nominations for heroes in 10 different categories. These categories were all sponsored by local businesses – CHS Group, Thor Labs, Grovemere Property, Life Fitness, Puggles and Seahorse Swim School, Elyi Magazine, Red Shoes Accounting, and WGA Solicitors and Metro Rod (Cambridge) themselves along with the Ely Standard Newspaper as their media partner. A local graphic design company - Infiniti Graphics, owned by Luke Smith produced the awards logo, website and all the promotional literature.

With the local community completely getting behind this event, an overwhelming amount of nominations were received, they were collated by local Virtual Assistant, Sadie Finch and finalised by the judging panel who had a tremendously difficult task to decide on the winners of each category.

The excitement during the evening was palpable, one guest said “I feel so humbled to be here tonight, thank you so much for allowing little old me to be a part of this!”

There was a lot of laughter, not a dry eye in the house during some of the award presentations and at the end a standing ovation for The Ely Hero, Bert Russell who at 90 years old is a tremendous example of true altruism, dedicating his life to help his community in Little Thetford, a truly worthy winner.

The Mayor of Ely, Cllr Richard Hobbs was an incredible compere for the evening, announcing all the finalists, with the winners of each category being presented their awards by the respective business sponsor. Local Visual Artist, Greg Webley and his team provided excellent visuals, sound and lighting to create an incredible atmosphere at the venue. Guests listened to the wonderful sounds of local up and coming duo “Elma” who played and sang brilliantly.

The evening was an incredible success for all involved, Naomi Sherwood, Business Development Manager at MetroRod (Cambridge) said “the evening had at its heart and at its foundation such immense positivity, it gave all of our finalists the chance to have the recognition they deserve for all the truly inspirational things they achieve. The great deeds of individuals in our City are overwhelming, they should be rewarded and celebrated and this evening gave those people the chance for this, everyone should be so proud of themselves. I am genuinely overwhelmed and humbled at the success and would like to pass on a huge “thank you” to everyone that has been involved in every capacity. I am very pleased to announce that we will be bringing Ely Hero Awards back again in 2018 -we wish to embolden and encourage others to come forward and share their stories and for our heroes to continue with their great deeds. Congratulations to all of our worthy finalists and winners”

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, productive well-being equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT, InMovement and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

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