Newark & Sherwood District Council partners with Life Fitness to create state-of-the-art leisure facilities

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March 4, 2016 - New state-of-the-art Life Fitness equipment is due to be installed next month at four leisure, sports and fitness centres operated by Active4Today and Southwell Leisure Trust on behalf of Newark & Sherwood District Council and as part of £10m investment by the Nottinghamshire local authority. 

The new Newark Sports & Fitness Centre is in its final stages of construction and will replace the Grove Leisure Centre which was built in 1968.  The new centre, due to open in April 2016, will feature a 850sq m fitness suite with a virtual zone and family area, a 25m swimming pool and teaching pool, a four badminton court sports hall, two group exercise studios, two squash courts, a children’s soft play area and relaxation area.  

Life Fitness has provided a 160 station fitness suite featuring high quality cardio equipment including the Elevation Series Discover SE™ Treadmill and FlexStrider Variable-Stride Trainer, Integrity™ Series PowerMill Climber and Elliptical Cross-Trainer with Discover SE and Lifecycle GX™ Group Exercise Bike.   

To support the Council’s objective to create a lasting legacy and help meet growing demand for local sports facilities, leisure centre members will also have access to premium Life Fitness strength equipment from the Insignia Series and Hammer Strength’s most durable and flexible rack lines, HD Elite.  

At the heart of the fitness suite members can train independently or take part in high intensity, small group training programmes using the modular Life Fitness SYNRGY360XL training system. The versatile functional training hub will provide eight unique training spaces, including a 10-handle monkey bar zone, kettle bells, dumbbells, medicine balls, ropes and two dedicated areas for suspension training.

Premium Life Fitness cardio and strength equipment is also being rolled out to Active4Today’s fitness suites at Dukeries and Blidworth leisure centres, along with Southwell Leisure Centre Trust’s gym over the next three months. The facilities will benefit from the installation of SYNRGY360T, which provides two unique training spaces and includes a power pivot, stall bars and battle rope. To support the growing number of members leading active and healthy ageing lifestyles, the leisure centres will also offer SCIFIT equipment which has been designed to address the needs of active seniors and patients undergoing rehabilitation. 

Richard Gardner, Director of Customers at Active4Today, comments: “Following Active4Today’s appointment by Newark & Sherwood District Council last year to manage leisure centres and sports development provision, we have placed a specific focus on leisure, sport, health, fitness and well-being for the local community.  Working with Life Fitness has allowed us to achieve this ambition and we are thrilled to be offering members fun, inviting and meaningful workout experiences for all ages and abilities.  

“We estimate more than 800,000 people will use the new Newark Sports & Fitness Centre in the first year of opening with a membership base of more than 5,000.  Not only is the Life Fitness equipment brand new at all four sites, it offers numerous exciting features, including the Discover SE console and Lfconnect, and we hope members will take full advantage of the new technology. It offers a whole new way of working out, giving members the ability to connect with a smart device to record customised workouts, share activities, compete with friends, receive support from instructors and playback previous workouts completed away from the gym.”

Dave Connolly, Public Sector Account Manager at Life Fitness, adds: “The major investment the local authority has made in its leisure facilities reflects an on-going commitment to supporting health and wellbeing in the local community.  Having successfully partnered with Newark & Sherwood District Council and operator Active4Today, Life Fitness has provided an extensive range of exercise options that combine cutting-edge technology, sleek and stylish fitness equipment and the latest in functional training to keep members engaged and entertained.”

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